Launch something new.
Build discovery and give people a story they want to pass on.
INDEPENDENT THINKING. CONNECTED MARKETING.
Get noticed.
Get people talking.
We connect brands with creators and communities. Culture-aware campaigns that turn a first impression into a real connection.
Find your way in↓01 / TWO SPECIALISMS. ONE HYPIE.Built around people. Connected by strategy.
01 / CREATOR CULTURE↗
CREATIVE VISUAL / NOT A CLIENT ENDORSEMENTInfluencer
Marketing.
The right voices. Stories worth stopping for. Connect your brand with creators who make it relevant.
Explore influencer marketing ↗02 / CAMPUS CULTURE↗
GOOD BRANDS.GREAT
COMPANY.
LET’SCOMPANY.
CONTENT ↔ COMMUNITY
CONNECT ↗
Campus &
Community.
Become part of student life. Connect content, campus voices and community experiences across North America.
Explore campus & community ↗02 / START WITH THE WHYNot just a channel.
Not just a channel.
A reason to care.
A good campaign knows who it is for—and what should happen next. We shape the people, story and channel mix around that.
Find your next audience.
Translate your brand into the interests, language and context of a new market.
Keep the connection going.
Connect recurring content and community moments into a sustained brand presence.
Attention is the start.
Connection is the point.
A story to discover↗A voice to connect with↗A reason to act
03 / CAMPUS & COMMUNITY NETWORKLocal context.
Local context.
Connected reach.
Our campus practice brings together student audiences, creators and communities, with deep roots in international student networks.
100,000+students across the network
3,000+student communities
3,000+influencers / KOLs
2,000+community creators / KOCs
80+universities represented
Campus resource network figures supplied by HYPIE. Categories may overlap; these are not guaranteed campaign impressions or unique reach. University coverage does not imply institutional endorsement. Availability is confirmed per project.
04 / HOW WE WORK
One brief. A clear way forward.
Get the context.
Your audience, market, product and next move.
Build the plan.
A connected strategy with a defined scope and deliverables.
Make it happen.
Coordinate creators, approvals and campaign rollout.
See what’s next.
Review delivery, available performance signals and opportunities.